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Building Brands That Make Sense
Strategic support designed to simplify, strengthen and scale your business.​​​
1
Brand & Direction
Before anything is designed, there needs to be clarity.
I help businesses define their visual direction - how they want to be perceived, what they need to communicate, and how that translates across both digital and physical touchpoints.
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This work creates a clear foundation for everything that follows, whether that’s a website, packaging, or ongoing content.
2
Website Design
& Digital Presence
Websites are where brand decisions either hold together - or fall apart.
I design considered, brand-led websites that communicate clearly, feel intentional, and are built to last.
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Whether it’s a new site or a complete rework of an existing one, the focus is always the same: clarity, cohesion, and ease of use for both visitors and the business itself.
How We Work Together
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A clear, structured process designed to keep projects focused, efficient, and results-driven.
1. Enquiry & Alignment
We begin with your initial enquiry form, where you outline your business, goals, and current challenges.
If the project feels aligned, you’ll receive a detailed onboarding questionnaire designed to clarify positioning, target audience, objectives, and scope.
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This ensures the project begins with strategy - not assumptions.​​
2. Strategy & Proposal
Based on your onboarding responses, I develop a focused strategic plan outlining scope, structure, timeline, and deliverables. This is shared with you for approval before design begins.
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Once the direction is agreed, a formal proposal and invoice are issued. A 50% deposit secures your project slot and allows work to commence.
3. Design & Build
I create your brand or website concept based on the agreed strategy. You will receive a structured presentation of the work, including rationale behind design decisions.
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One focused revision round is included to refine structure or visual direction before finalisation. Additional revisions can be arranged if required.
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4. Launch & Optimise
Once approved, your project is prepared for launch. For websites, this includes technical setup, optimisation checks, and final testing.
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You will receive a personalised handover walkthrough (video-based), guiding you through how to manage and update your site confidently.
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After launch, optional ongoing support and optimisation can be arranged for businesses seeking continued growth and refinement.
​​Clear communication, by design
All projects are managed via written communication (email and shared documents). This ensures decisions are recorded, feedback is precise, and nothing gets lost or misremembered.
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This approach suits clients who value clarity, structure, and thoughtful decision-making.
Practical Details
Clarity from the outset ensures a smooth, focused process. Here’s how projects are structured and delivered.
Project Timelines
Typical branding projects: 2–3 weeks
Website projects: 3–6 weeks
(Timelines confirmed after scope review.)
Payment Structure
50% deposit secures your project slot.
Remaining balance due prior to final delivery or launch.
Revisions
Each project includes one structured revision round.
Additional refinements are available at an hourly rate.
Communication
All projects are managed via written communication (email and shared documents).
This ensures decisions are recorded, feedback is precise, and nothing gets lost or misremembered.
What You Receive
Final files provided in organised formats.
Website handover includes a walkthrough video tutorial.
Availability
Projects are limited each month to ensure focused, high-quality delivery.
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We prioritise projects where strategic direction, clarity, and long-term growth are the goal.​​
Have Questions?
For more detailed answers on process, pricing, and scope, visit the FAQs below.