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Brand Strategy & Identity Design

Structured brand development for retail, hospitality and product-based businesses ready to build clarity and cohesion

The Ethos of Branding

 

A strong brand is more than a logo or colour scheme.

 

It defines how your business presents itself visually, communicates consistently and connects with customers across every touchpoint.

Brand Foundation Package

£650

A foundational visual identity for businesses starting from the ground up, who do not yet have a cohesive brand - but do not want to involve a full branding agency.

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What's Included:​

  • Primary logo design

  • Secondary / simplified logo

  • Colour palette (5–7 colours max)

  • Font pairing (headline + body)

  • 3 branded assets: e.g. poster, flyer, social post, menu, etc

  • Basic brand usage guide (PDF, 3–5 pages)

The Process

 

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  1. Strategy and direction

  2. Concept development and visual direction

  3. Full build and refinement

  4. Launch and handover

Timeline and Payments

 

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- Typical timeframe: 3–5 weeks depending on scope and responsiveness.

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- Investment: From £650
50% deposit to secure project start date, balance upon completion.

Optional Ad-Ons

 

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– Additional pages
– Blog setup
– E-commerce integration

– Marketing Materials and Branding Packages

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Brand Refresh Package

A light-touch visual polish for businesses that already have a basic brand in place, and want to bring their visual identity into both the digital and physical world.

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Timeline: 1–2 weeks

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£245

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​What's Included:​

  • Brand direction refresh (colour, type, tone)

  • Existing logo refinement (not full logo creation)

  • Business card design (front + back)

  • One additional branded asset (label, flyer, social graphic)

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This package is designed for businesses with an established direction. It does not include…

  • ​Full brand strategy or repositioning

  • Deep competitor research or market analysis

  • Naming or tagline development

  • New brand architecture

  • Multi-concept identity exploration​​​

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​If during the audit it becomes clear your branding requires deeper structural change, I will advise on a full redesign before proceeding.

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Optimisation services are currently offered for Wix-based websites.
If your site is built on another platform, please get in touch to discuss suitability.

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Marketing Materials
Package

£350

A coordinated set of x5 professionally designed marketing materials for businesses that already have a logo but need their visuals to work harder and look more polished. Delivered print + web-ready.

  • Poster

  • Flyer

  • Social media post template

  • Menu / price sheet

  • Email header or banner

Product Packaging Design

£295

A considered packaging design service that translates your brand into a physical, sell-ready product. 

  • Packaging concept & visual direction

  • One primary format (label, box sleeve etc)

  • Size variants (e.g. small / large) if same design

  • Print-ready files

  • Mock-up visuals (digital, not physical)

Unsure which package is right for you?

Choose Brand Foundation Package: if you're launching a new business or undergoing a full rebrand, which requires a complete visual identity.

 

Choose Brand Refresh: if your brand already exists but needs refinement.

 

Choose Marketing Materials: to extend your identity consistently across marketing campaigns

 

Choose Product Packaging Design: if your business is expanding into physical products

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Email:            studio@lydiabews.com

Location:       Remote, UK-Based

About

Industries

FAQs

© 2026 by Lydia Bews

Get in Touch

  • Tell me a little bit about your business and what you're trying to build.

  • Briefly outline your project and goals

  • Let's discuss your next steps.

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