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What I Do
Lydia Bews Digital helps hospitality and retail businesses turn strong ideas into organised, profitable operations.
My work focuses on the foundations most businesses struggle with: brand clarity, website building or refreshing, booking and enquiry systems that reduce admin and save time.
I don’t offer abstract advice. I build practical systems that make your business easier to run, easier to grow,
and easier to manage day to day.
The goal is simple: clearer structure, better decisions, and a business that works properly behind the scenes.
Digital Foundations & Systems
I help businesses put clear, reliable digital foundations in place, from websites and enquiry flows to booking systems and internal workflows.
The focus is always on practicality: reducing friction, improving clarity, and ensuring the digital side of the business supports day-to-day operations rather than complicating them.
Where I Can Help
Brand Positioning & Clarity
I work with business owners to clarify how their brand is positioned, how it communicates, and how it is understood by customers.
This is about aligning messaging, presentation, and offer so the business makes sense externally and can support confident pricing, consistent decisions, and long-term growth.
Ongoing Digital Support
For businesses that need continuity rather than one-off projects, I provide ongoing digital operational support.
This can include maintaining systems, refining processes, and acting as a consistent point of oversight for the digital and administrative foundations that keep the business running smoothly over time.
How We Work Together
A clear, structured process designed to keep projects focused, efficient, and results-driven.
1.
Audit & Diagnose
We begin with a focused review of your current website, brand positioning, and digital presence.
2.
Design & Refine
I develop a clear, conversion-focused concept aligned with your business goals.
3.
Launch & Optimise
Once approved, your project is implemented and prepared for launch.
Focused Expertise
I specialise in businesses that exist in the real world - with real customers, real costs, and real consequences.
Because of that, my work is never just aesthetic. It is structured, commercially aware, and designed to support how a business actually runs - from front-facing brand perception to the systems working quietly behind the scenes.
No.1 Hospitality
Boutique hotels, pubs, inns, cafés, restaurants, wedding venues and accommodation businesses where digital systems, brand clarity, and operations need to work together in practice.
No.2 Retail & Product Brands
Physical and online retail businesses and product-led brands that need clear positioning, practical digital foundations, and an online presence that supports sales and growth.
No.3 Lifestyle & Experience-
Led Businesses
Experience-based businesses, creative ventures, and destination brands where story, taste, structure, and operations need to align to support a coherent customer experience.
The Tormaukin
Exclusive-use holiday let, wedding & events venue
Brand, digital systems & operational setup
Maison Impériale
Product-based luxury retail brand
Brand positioning, e-commerce & structure
Selected Work
A selection of businesses I’ve built, operated, and refined from the ground up.
These projects reflect the kind of work I do best: turning creative ideas into clear brands, functional digital systems, and operations that work in practice - not just on paper.
They are live businesses shaped through strategic decisions, structured systems, and ongoing refinement.
Each example reflects the same principle: design should support growth, not complicate it.
Glories of the Past
Antiques & interiors retail
Website, brand identity & sales systems