_edited.jpg)
Selected Case Studies
A selection of businesses repositioned for clarity, credibility, and commercial growth.
The Tormaukin
From Traditional Pub to Exclusive-Use Country Inn
A historic Scottish country inn operating within an increasingly volatile hospitality market.
​
Faced with rising costs and uncertainty in the hospitality sector, the business required a strategic repositioning - moving from a traditional pub/restaurant model to a higher-margin, lower-overhead exclusive-use venue.
BUSINESS MODEL TRANSFORMATION
Hospitality Repositioning & Revenue Model Shift
Scope
-
Reposition the business model for long-term sustainability
-
Transition from open restaurant trade to private hire & exclusive-use
-
Refine brand identity to reflect heritage and premium positioning
-
Improve digital visibility and enquiry quality
-
Strengthen commercial clarity across pricing and packages
​
Deliverables
-
Full website redesign and strategic copy overhaul
-
Clear repositioning as exclusive-use holiday let & events venue
-
Developed and launched a corporate retreat model, transforming underused weekday capacity into high-value strategic bookings.
-
Wedding and corporate retreat packages structured and priced
-
Logo refinement and visual brand consistency
-
Redesigned catering menus with premium tone and clarity
-
Listing optimisation across Group Accommodation, VenueScanner & booking platforms
-
Improved enquiry handling structure and email collateral (infographics, outreach materials)
​
Outcome
-
Transitioned from high-overhead daily trade to advance-booked, pre-paid events
-
Increased enquiry quality (weddings, corporate retreats, group stays)
-
Reduced operational volatility
-
Greater revenue predictability through package-based pricing
-
Improved brand perception as a private, character-led venue rather than a casual pub
From Volume-Based Trade
to Premium Group Bookings
Before
-
Traditional pub/restaurant model
-
Reactive bookings
-
Seasonal unpredictability
-
Brand presentation lacked cohesion
-
Revenue tied to footfall, primarily from leisure guests
-
Weekday capacity under-utilised
After
-
Exclusive-use destination venue
-
Advance-booked weddings & retreats
-
Clear, structured packages
-
Premium, heritage-led positioning
-
Revenue secured upfront
-
Expanded client base beyond leisure market
-
Launched corporate retreat offering (weekday income stream)
-
Repositioned the property to attract intimate, exclusive-use weddings - a higher-value market segment aligned with the venue’s character.
HIGH-VALUE BOOKING STRATEGY
Seasonal Event Campaigns
Targeted promotional campaigns designed to drive ticketed event bookings during key calendar moments.
Delivered as part of an ongoing retained consultancy agreement, providing strategic oversight, campaign planning and design execution.
Antiques & Reimagined Furniture Brand
Glories of the Past began as a locally focused resale venture, operating primarily through Facebook Marketplace.
Through strategic repositioning, heritage-driven branding, elevated product storytelling and the launch of a structured ecommerce presence, the brand transitioned into a premium online offering with national reach and increased price confidence.
​​​​​
MARKET ELEVATION
Brand Repositioning
& E-Commerce Launch
Scope
• Brand repositioning and market elevation
• Digital storefront creation
• Multi-platform sales strategy
​
Deliverables
• Brand identity refinement (tone, visual direction, heritage positioning)
• Website build (Wix) with SEO foundations
• Etsy storefront setup and optimisation
• Instagram visual strategy and content direction
• Product photography styling and presentation strategy
• Premium pricing restructure
• Listing copywriting and narrative product descriptions
​
Outcome
• First Etsy sale achieved within 7 days of launch at 60% higher price point than prior local listings
• Successful sale at higher price point than previous local listings
• Increased perceived brand value through cohesive visual identity
• Expanded reach beyond local marketplace buyers
• Established repeatable premium listing structure
​
​
From Local Marketplace
to Premium Brand
Before
• Localised sales via Facebook Marketplace
• Functional listings with limited brand identity
• Price-sensitive audience
​
​
After
• Heritage-led visual identity
• Structured ecommerce storefront
• Elevated product narrative and premium positioning
• National customer reach
HERITAGE-LED POSITIONING
Maison Impériale
Maison Impériale is a developing luxury candle and fragrance brand rooted in historical storytelling and atmospheric design.
Launching in Spring 2026.
LUXURY BRAND DEVELOPMENT
Full Brand & Product Eco-System Build
Concept to Launch Strategy (Pre-Launch Phase)
Scope​
-
Brand architecture and identity design
-
Scent concept curation
-
Packaging design & supplier sourcing
-
Launch strategy and positioning
-
E-commerce build and launch planning
​
Deliverables
• Brand identity system (logo, typography, colour direction)
• Packaging mock-ups & print-ready designs
• Product naming framework
• Initial website build & SEO structure
• Pre-launch positioning copy
​​
Outcome (Pre-Launch - Spring 2026)
• Clear premium positioning before product release
• Cohesive historical narrative across all SKUs
• Structured launch roadmap
• Scalable brand architecture for future limited edition collections​